Promoting the image of Lebanon means to support any individual or event that helps break old stereotypes of war, chaos and confusion. The entire country suffers from this reputation in countless ways, not the least of which are economic and cultural.

While it is true that Lebanon has lived through an intensely difficult period of history in the last thirty years, the country and its people are also fiercely resilient, and the country's past and future far more multi-dimensional than the flat image of stereotype that has been so difficult to shake off. The more we invest in helping enhance the image of Lebanon as a vibrant, culturally rich, pluralistic, diverse and forward-looking nation, the more the world will invest in Lebanon, whether in the form of new businesses, cultural festivals and international-level events.