Lebanon's greatest asset has always been its human resources. There is a vast amount of human potential in this country, and due to circumstance, a lot of it unfortunately never lives up to its full promise. We support those individuals who may not necessarily be able to compete on an international stage – whether in sport, art, music or academics – without our help.

This is a premise based on the fact that first, these talented people may serve as role models for other Lebanese youth dreaming of achievement and recognition, and second, that every talented Lebanese who manages to shine is an ambassador for this country and an emblem of this country's vast potential and diversity.